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For example, we closed the second day after the Olympics, opens the nike air max 95 marketing accelerator. From August 14 to September 13, a month-long period, battier, Mackey Peak 8-bit NBA stars will detonate the Chinese basketball market in nearly 20 cities. At the same time, excavation of Nike products are also synchronized, in response to the market around 7 countries and sponsored by Nike, Nike channel layout and marketing would be accelerated.

Olympic marketing include: the four aspects of a successful first and foremost through the race expanded nike air max 90 brand awareness; second is passed through athletes Nike brand spiritual connotations; layout is once again expanding the Nike brand channel; the last is Nike products to provide consumers with a good experience. It can be said that a complete system of Olympic marketing, Nike is a key element of product development and marketing.

In order to drive "post Olympic era" cheap nike air max product sales promotion, we are carrying out transformation of Nike products. Some Olympic equipment specifically tailored for athletes, due to factors such as fabric, the scientific and technological content, prices are more expensive and not suitable for mass consumption, we will be doing some fine-tuning to the Nike products, so that price is more suitable for daily consumption, and soon Nike end-markets.