But nike air max 1 rival Nike and puma are taking part in the star player as the core of the marketing strategy, including Nike and Russian tennis player Maria Sharapova, puma and Jamaican sprinter Mr. Card signed a cooperation agreement. Of course, the Olympic Games brings effect is not obvious.
Included in the London Olympic Games related fields into television advertising costs, including nike air max marketing costs more than 100 million pounds, and Nike related products sales more than pound; 100 million. And the same as the official sponsors of the Beijing Olympic Games, compared to Nike related products sales are expected to increase to 3.5 times.
The cheap nike air max 90 Company 4 ~ 6 month sales year-on-year growth was 15%, about 3.5 billion euros. 7 ~ 9 months of sales is expected to achieve substantial growth. Nike CEO stressed that "facts have proved that, Nike has a strong business model and excellent executive ability".
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